Tuesday, December 1, 2009

Mobile Internet Adoption or How are these things related again?




This graph from Morgan Stanley via Paul shows a pretty compelling story for how people have picked up on Mobile internet usage based on the iphone/itouch platform.

I find this interesting for a number of reasons:

1) Mobile internet was around for a decade before the iphone/itouch hit the scene - so its not entirely accurate to make a headline about "mobile internet adoption" and not include the 100+ devices that allowed this to happen prior to Apple catching up to the market.  I don't think I was the only person using a mobile browser before I had an iphone.
2) Its not apples to apples.  In the comparison between Netscape and AOL they are radically different products and offerings.  AOL was a portal much link Compuserve - pay a fee and they will give you internet access AND a portal for Email ("You have mail!") and other social items.  Netscape also had a poor man's version of a portal but they were much more well known for their browser technology.  Netscape Navigator was a window to the web, not an online portal NOR an internet access provider.

I think adoption on the iphone/itouch has been awe-inspiring and maybe this graph is telling us that, but its not accurate and like Rick points out about someone posting an incorrect article we need to make sure readers understand what they are looking at and why its good to question our normal sources from time to time.

-Kris

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